Pretty (doggone important) in pink

Normally, a newspaper tries very hard not to let anything color its reporting.

 

Wednesday, we're making a huge exception.

The Chronicle will be printed on pink paper to call attention to Breast Cancer Awareness Month, which starts Wednesday.

And on Thursday, we're proud to be hosting the "Think Pink Luncheon" at Savannah Rapids Pavilion. It starts at 11 a.m., is open to the public, costs only $25, and will be a fun, informative, entertaining lunch and silent auction that will raise funds for the "Susan G. Komen for the Cure" organization.

Komen for the Cure is an international organization born in 1982 out of Susan Komen's death to breast cancer. It has invested $1.2 billion in research, education, screening and treatment -- and hopes to put another $2 billion into the cause by 2017.

The luncheon's speaker, cancer survivor Amy Breitmann, is with "The Lydia Project," an absolutely amazing Augusta organization that provides women cancer patients anywhere in the world with volunteer-produced tote bags with networking and other information to support the women and their caregivers emotionally and spiritually.

Breitmann, a writer whose work has been published in the Chicken Soup for the Soul series, says The Lydia Project is fighting fear, discouragement and anger with faith, hope and love.

Attendees will also hear inspirational and moving stories of breast cancer survival -- which is what this month is all about.

We're proud, with presenting sponsors University Health Care System and Georgia Bank and Trust, to be coloring October pink -- starting with the luncheon on Thursday and the pink newspaper on Wednesday.

We'll be treating Wednesday's paper as a collector's edition, even selling the newspaper on selected street corners, a la our Sunday edition, and making more papers than usual available in stores.

The reason is simple: Awareness.

Breast cancer is a deadly serious health threat that requires increasingly creative ways to fight. Our role is to help spread the word about the need for early detection, for education, for support, for treatment, and for research for a cure.

The use of pink, and the national "Think Pink" movement, is powerful in itself. Colors are used to send messages in many important endeavors around the world. Former Soviet republics have used colors to identify support for peaceful revolutions against communist rule. Sports teams and militaries use colors to further their cohesion as a group. The federal government uses colors to characterize the threat from terrorism.

Pink, and more specifically the pink ribbon, has become synonymous with the cause of fighting and defeating breast cancer. And it's as important as just about any other color-themed struggle.

So color us warriors against breast cancer. And join in the fight.

(As of this writing, tickets were still available for the Think Pink Luncheon at 11 a.m. Thursday at Savannah Rapids Pavilion. You can register by calling The Chronicle at 706-823-3476. Tickets are also available at Cudos, 1257 Augusta West Parkway.)

 

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