I guess this is what happens when Tiger Woods is absent and Americans haven't won a major in more than a year.
Bubba Watson, Hunter Mahan, Ben Crane and Rickie Fowler -- all up-and-coming young Americans who have dubbed themselves as the Golf Boys -- have collaborated on a quirky music video. It debuted Tuesday night on The Golf Channel, and the reviews of "Oh, Oh, Oh" have not been positive. Especially here in the media center at the U.S. Open this week.
But I think most of us are missing the point. Golf scribblers tend to complain that the current crop of golfers aren't forthcoming enough, or they lack personality, or they won't cooperate.
Yes, it is a parody. Proceeds from iTunes sales will go to charity.
No, it will not be a contender for any of the many music awards that are given out these days. But we do get to see these guys in a different, if not disturbing (i.e. Bubba Watson in overalls), light.
Ian Poulter said on Twitter that he was "gutted" that his friends didn't invite him to participate. LPGA player Christina Kim, never one to shy away from attention, tweeted that she was glad to see they had "the Pro V1s" to do it.
It's hard to imagine Hogan, Palmer, Nicklaus, Watson or Woods doing anything like this. But times have changed. The video has already caught fire on social media and is "going viral," as the kids say.
Just imagine what they will do next if one of them plays well this week.