The New Orleans Saints won the 2010 Super Bowl, but the winner on the Twitter scoreboard was Google.
Tweets were monitored by Mullen and Radian6 for the BrandBowl, with the winners selected by volume and positive sentiment of tweets.
Google’s simple search of Paris, love and family got 4,653 tweets with a positive sentiment of 4.6. Doritos, which had several commercials, got 1,814 tweets and a positive sentiment of 0.3. Snickers, who enlisted Betty White to play football, scored 1,444 tweets with a positive sentiment of 3.6.
Doritos was the preliminary winner last night, but the brand and the early hyped Focus on the Family commercial peaked early and didn’t maintain the buzz. The Focus on the Family commercial was originally criticized for a possible controversial anti-abortion message. However, many were surprised that the vague nature of the actual commercial – kept under wraps until its premiere during the first quarter – didn’t push the hot buttons as anticipated.
On Twitter, augustagaliving said in response: “I thought there would be more to the commercial than that?? Why the big fuss?”
Facebook users posted in response on The Augusta Chronicle page:
Tracey Landrum Videtto said: “That was it?”
Christi Powell McClintock said: “Anticlimactic.”
The commercial referred viewers to the Focus on the Family site, which had a video interview with Tim Tebow’s parents.
Augusta Twitter users noted the Dockers site buckled during crunch time when users attempted to participate in the free pants giveaway. Other online refers included Go Daddy’s extended commercials (their “Too Hot for TV” ads).
Here’s what other Twitter users posted during the game:
Devharris10: “Lots of slapping tonight!...#sb44”
Oddzuki: “…almost had me Ga lottery… Until the hamsters with afro’s said “Holla at ya Boy!” “
Facebook user Eula Guyton recalled her favorite Super Bowl moment: “I'm a Huge Saints Fan and Happy they won...However...I was more Happy before the game when everyone on the field,in the stands,in homes across America,and even in Iraq were UNITED as Americans! I wish we could be like this all the time! United We Stand,Divided We Fall!”
Ongoing buzz around the web includes criticism of some ads, such as the Dodge Charger and Bridgestone commercials, for being misogynistic. Other criticisms included the U.S. Census Bureau commercial for its place in such a prime spot.
Tell me what you think – what was your favorite commercial? Did the Focus on the Family commercial surprise you? Were some ads misogynistic or just taken too seriously?
