NEW YORK — Twitter made money for the first time in its nearly 12-year history, a milestone that satisfied investors in the short term but might not resolve the company’s broader problems any time soon.
The company is still struggling to get people to sign up. One problem: Anyone can read tweets without signing up. As a result, Twitter’s user base pales compared with Facebook and the Facebook-owned Instagram.
And that means fewer advertising opportunities.
Beyond that, Twitter has been dealing with policing hate speech, fake accounts and attempts by Russian agents to spread misinformation. Every time Twitter tries to respond to a problem, it’s either not good enough, or some other problem emerges.
Twitter said it had an average of 330 million monthly active users in the final three months of last year, unchanged from the previous quarter and below Wall Street’s estimate of 333 million. By contrast, Facebook has 2.2 billion and Instagram has more than 800 million.