Customized variety keeps things competitive

Members of the Weinberger family and employees of the business helped cut the ribbon Thursday on new showrooms to help mark the company’s 85th anniversary.

When downtown Augusta bustled in the mid-20th century, there were perhaps dozens of furniture stores downtown.

 

That number hasn’t changed much, but the locations have. However, they’re all still competing for the same customers.

So Weinberger’s says they play to their strengths when going up against big-box furniture chains.

“You can customize anything that we have,” Karly Weinberger said. “When you go into (other stores), you maybe have two choices, a red or a blue on a sofa, where we have 1,000 choices. And you can change the pillows, you can change the wood on the feet, you can change everything.”

Weinberger’s deals with more than 100 vendors. While that makes for a good shopper selection, it’s also a challenge.

“We obviously can’t show a whole suite from each vendor, but we strive to have what’s current, and different styles and different budgets,” Weinberger said. “We have the outlet store now, so we try to have whatever you’re looking for.”

 

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Sat, 11/18/2017 - 17:42

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