A new frozen yogurt store has opened in Fairway Square on Washington Road.
Peachwave Frozen Yogurt of Augusta, at 2825 Washington Road, had a soft opening during Masters Week and will have its grand opening Friday, marketing manager Chris Lam said.
The owner, Tony Lin, moved to Augusta two years ago. Previously, he worked for 10 years in Brooklyn, N.Y., as a computer programmer.
“He decided that he wanted to get into business and reached out to us at Peachwave corporate about six or seven months ago.” Lam said. “He relocated here because he has a lot of friends here and enjoys spending time in Augusta.”
Peachwave is Lin’s first business. Lin has a staff of three employees.
He chose the location because of the heavy traffic on Washington Road. The space is “right in the heart of a lot of activity” and near Interstate 20, Lam said.
The self-serve frozen yogurt cafe sells its product by the ounce and offers 16 flavors with more than 70 toppings.
Edmond, Okla.-based Peachwave Frozen Yogurt is a national retail chain with more than 40 locations, but the local business is not a franchise, Lam said. It is an independently owned business and 100 percent of profits will stay in Augusta, he said.
Lin would like to open another Peachwave store, Lam said.