Lori Greenhill wants to help her clients save time.
The owner of Concierge Services of Augusta kicked off the opening of her home-based business by going grocery shopping for a client Friday.
The company offers personal errand, nursing, virtual assistant and corporate services.
Mrs. Greenhill will pick up a client's dry cleaning or prescriptions, set up doctor's appointments, check on elderly family members and perform administrative tasks for small businesses.
"I wanted to bring something new to the table that Augusta didn't already have. I also wanted to do a business that would truly help people," she said.
Mrs. Greenhill said she hopes the business will give clients more time for leisure and family. A registered nurse, she said she quit her job six months ago to open the business and have more time for her own family. She plans to hire employees as the business grows.
She believes her nursing concierge services will draw clients. Services include in-home blood pressure checks, diabetic education and a personal escort and advocate during doctor's visits.
One client has hired her for an hour a day to check on his father-in-law while his family is out of town, she said.
"I think that's going to be a big source of our business," Mrs. Greenhill said. "The baby boomer generation is getting older now and retiring, and a lot of them also have relatives they care for. I anticipate with those numbers alone the business will do well."
In the future, Mrs. Greenhill said, she will need to hire several LPNs and nursing assistants.
On a corporate level, businesses can help their employees gain a work-life balance by offering concierge services as part of a reward or loyalty program.
Small businesses can use the virtual assistant services to get help with creating documents or Internet research, she said.
"We are so flexible, chances are if you have a need we haven't listed, we can probably fill it," she said.
Reach LaTina Emerson at (706) 823-3227 or firstname.lastname@example.org.