Plan and Host Events
Plan an event and invite members of your community. Let them know what your business is all about and what you are selling. You will get a chance to interact with your existing clients at a personal level, meet and woo new clients and sell your product, service or businesses directly to your clients. You can host events such as tournaments, boat riding competitions, or an event related to what your business is about. You will get a chance to meet and interact with the people who matter in your business; your clients.
Perhaps you do not know the power volunteering has; it shows to people in your community that you are willing to take time off your business and be part of something that is beyond your business. You become part of a community; you become a team player. You can even make a much greater impact if you would have all your employees volunteering. You can help in a cleanup even organized by the community or a community building activity. When you volunteer, sign up with your business name and wear your organization’s branded attire.
Use door hangers since they are almost impossible to ignore and you save money avoiding postage fees. You can engage your employees or hire an agency that specializes in door hanger distribution. They will make eye-catching fliers for you, identify and map out a route where there is huge traffic of people. This strategy is very effective especially if the identified route of distribution has a huge concentration of your target audience. Make the fliers as memorable as possible; everyone in the neighborhood will be singing slogans from your fliers.
Give Promotions, Contests, and Giveaways
Either you’re a participating in a community event, or you have organized one on your own include eye-catching promotions with incentives for attending and participating. Make the offer as exciting as possible. The more they take part in the promotions or contests you will be reaching to as many of your target customers as possible. Give cash rewards, t-shirts, caps, wristbands or any creative reward that your business can afford. If possible make the promotions a frequent event, you will have your customers looking forward to participating.
Donating and volunteering can go hand in hand. However, most people attach a monetary value to donation, but it does not have to. You can donate other things that are not monetary related. For example, you might be having a huge space at your premise; you can donate part of it to a youth organization where they can grow their skills and talents, other organizations that are not doing as well as you are. Soon word will get out that your business is offering donations and your customers will be thrilled.
Most people associate roadshows with entertainers, artists and people in showbiz. However, it is a strong marketing strategy that can get people in your community talking about your brand. Now and then plan a roadshow to market, advertise and educate people about your business, its products or services. People will love that you are taking the initiative to educate them about what you are selling. Let them be part of the roadshow. You can take a local artist to take part in the roadshow and also entertain your audience. Let the people organizing the roadshow create the hype and before the show is over you will be the talk of the town.