Stories by Mae Anderson

Sunday, Feb. 2, 2014

'Softer night of advertising' the rule during Super Bowl this year

NEW YORK - Advertisers played it safe in Super Bowl ads this year.
By Mae Anderson

Saturday, Feb. 1, 2014

'Sophistication' is name of the game

NEW YORK - Forget slapstick humor, corny gimmicks and skimpy bikinis. This year's Super Bowl ads promise something surprising: maturity. There won't be any close-up tongue kisses in Godaddy's ad.
By Mae Anderson

Thursday, Dec. 26, 2013

Online shopping grows

Online shopping in the final days sent holiday sales up 3.5 percent between Nov. 1 and Tuesday, according to MasterCard Advisors SpendingPulse, which tracks payments but doesn't give dollar figures.
By Mae Anderson

Saturday, Dec. 7, 2013

Gym clothes now fittingly fashionable

NEW YORK - So long, dingy sweatpants. Workout clothes for women, once relegated to the back of the closet, are moving to the front of the fashion scene.
By Mae Anderson

Tuesday, Dec. 3, 2013

Monday biggest online shopping day

Shoppers bought online at the heaviest rate ever Monday, according to research firm comScore Inc., which tracks online sales.
By Mae Anderson

Monday, Dec. 2, 2013

Americans embrace Cyber Monday

NEW YORK - Millions of Americans logged on to e-commerce sites Monday to take advantage of deals on what was expected to be the busiest Internet shopping day of the year.
By Mae Anderson

Wednesday, Sept. 18, 2013

Toys R Us releases list of hot holiday toys

Will your kids be clamoring for an Elmo that gives hugs, a loom that lets you make rubber bracelets or a kid-size go-cart this holiday?
By Mae Anderson

Thursday, Aug 29, 2013

Parents' hoarding is subject of 'Clean'

NEW YORK - What's it like to live with hoarder parents? In Kimberly Rae Miller's memoir, Coming Clean, the writer doesn't minimize the destruction the disorder causes families.
By Mae Anderson

Thursday, June 20, 2013

Summer reading deals easy to find

NEW YORK - Summer is almost here, and it's time to stock up on your beach reads. But with the expense that it takes to pay for the vacation itself, no one wants to spend a lot on beachy entertainment.
By Mae Anderson

Wednesday, May 1, 2013

J.C. Penney apologizes to customers

J.C. Penney is sorry and it wants your business back. That's the gist of its latest ad, a public "mea culpa" which the mid-priced department-store put on its YouTube and Facebook pages.
By Mae Anderson

Thursday, April 18, 2013

Think inside the box for samples

Healthy snacks, canine treats -- even tampons? Are subscription boxes worth the money?
By Mae Anderson

Thursday, April 11, 2013

March retail sales tepid

According to a preliminary tally of 15 retailers by the International Council of Shopping Centers, revenue in stores open at least a year rose 1.4 percent, or 2.2 percent excluding drugstores. ...
By Mae Anderson

Sunday, Feb. 24, 2013

Outsource spring cleaning to save money

Hate spring cleaning? There are ways to get it done by others and still save money.
By Mae Anderson

Wednesday, Feb. 20, 2013

Office Depot to buy OfficeMax

The retailers said Wednesday they have agreed to combine in an all-stock deal worth about $1.2 billion that would transform the office-supply retail sector by helping the No. 2 and No. 3 chains ...
By Mae Anderson

Office Depot buying OfficeMax

NEW YORK — Office Depot Inc. said Wednesday it will buy Office Max in an all-stock deal that would transform office-supply retail sector.
By Mae Anderson

Sunday, Feb. 3, 2013

Family, comedy key in most Super Bowl ads

While the San Francisco 49ers and the Baltimore Ravens battled on the field, marketers from Best Buy to M&M to Toyota competed on advertising's biggest stage. And they're doing so by pulling ...
By Mae Anderson

Wednesday, Nov. 21, 2012

Stores offer incentives to make shopping cheap

It used to be enough for stores to promise discounts of up to 70 percent off to lure shoppers during the busy holiday shopping season. But the ease of ordering online and the sluggish economy has ...
By Mae Anderson

Thursday, Nov. 15, 2012

Procter & Gamble plans more job cuts

Consumer products giant Procter & Gamble Co. said Thursday it plans to cut more jobs and increase share repurchases as it works on its turnaround plan.
By Mae Anderson

Monday, Nov. 12, 2012

Best Buy hires CFO

NEW YORK -- Struggling consumer electronics chain Best Buy said Monday that a former Williams-Sonoma executive will become its new chief financial officer beginning Dec. 10.
By Mae Anderson

Thursday, Nov. 1, 2012

Strategies for finding popular toys

There are ways to help make sure whatever toy your child wants is under the tree this year.
By Mae Anderson

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